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SHARES

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501(c)3

a non-profit arm of Rachel / Media designed for
pro-bono/reduced marketing costs for non-profits,
training for marketers in the arts, workshops, and more.

coming soon.

Since launching in 2018, Rachel / Media has provided over $200,000 in marketing for arts organizations via reduced- to no-cost professional services and training.

Over a dozen theatre workers have received professional marketing training via contracted employment at Rachel / Media, with some moving on to elevated full-time employment due to their experiences gained. 

Recently, Rachel / Media launched the pilot of a free workshop series on Linked In and podcast for arts organizations bringing in fundraising experts to chat with Rachel's marketing expertise on how to combine Marketing + Development for modern, strategic, and sustainable execution. 

upcoming programs

Book a full marketing team of 3-5 professionals at the cost of hiring one in-house marketer. Our team specializes in creating internal marketing systems that scale, advertising matrixes that generate return, and external branding and messaging that elevates.

6-12 months and longer contracts only. Special circumstances (family leave, transitions,etc) for shorter contracts possible.

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Rachel Hewitt,
Founder/Owner,
Over 10 years marketing experience - built for you.

Rachel / Media

Organizational growth should be cost effective.

marketing team & services include

Marketing Director, Analytics & Advertising Specialist //

• create longterm strategy
• optimize actions and deliverables to execute strategy
 manage brand, create advertising strategy (digital, print, radio, etc), deliverables, and negotiate packages
 manage the RM marketing team
 work with your leadership on creating ambitious and achievable goals for impact

 Analytics and reports providing insights on data, KPIs achieved, and setting goals for growth


Account Lead and Email Specialist //

• define immediate plans of action across platforms
 delegate tasks to various RM team members
• oversee daily execution, create copy, graphics, and optimized engagement through email campaigns

Social Media Content Creator and Manager //

• brand-aligned videos, images, and original graphic designs
 full caption copy, hashtag bundles
 scheduling + engagement, DM, and outreach management

Partnership and Outreach Manager //

 dedicated individual for maintaining and increasing community relationships for audience growth, deepening local impact, and elevating organizational networks

Graphic Design, Copywriting, Google Ads, and Additional Specialists as needed //

 we will include and/or help source specialists as needed for your campaign and create budget goals that are sustainable for your capacity.

Need more? We've got skills. Let's talk.

"Brilliant marketing strategy."

- Gary Grundei
Founder/CEO Golden Lotus Studio for Songwriters

marketing experience / expertise / stats

CLIENT PROFILES | A SELECTION

 

(References and organization names available upon request. When I take you on as a client, I commit to your individual voice so that when the audience engages, they feel like they get time with you. [And they do – because it’s your message!] Most of our work comes from referrals, so we keep our network safe and protected. Below are the profiles of client types so you know the scope of my experience, and I’m happy to connect you with my professional references asap if you want to hear directly from the source that I can make this happen.) I love what I do, and I love making it happen for you.

[INDEPENDENT FILM COMPANY | AUDIENCE SIZE: 18,000+]

Internal Marketing Director, PR & Social Media Content Creator and Manager

Web designer, Email Marketing Campaign Manager
5+ years

  • Create press releases and connect with radio, online, and print opportunities for product and event information

  • Create pitch decks and physically present opportunities to investors and donors, connecting project mission to individual value

  • Create social media campaigns, content, language, calls to action according to mission, calendar, and projections

  • Engage with audience for organic increase in followers, company awareness, and attention to action goals

  • Manage assistant marketing and social media personnel

  • Design graphic images and materials for marketing and online use according to brand and product specs

  • Design and maintain web pages and corresponding social media platforms
     

[PERFORMING ARTS SCHOOL | AUDIENCE SIZE: 2,800+]

Assistant Marketing Director, Assistant PR & Social Media Content Creator and Manager
1.5+ years

  • Create press releases and develop audience engagement strategies for local neighborhoods and communities

  • Design graphic images for posts across platforms

  • Schedule social media content for high engagement times

  • Create Live Video programming and implementation

  • Engage with audience for organic increase in followers, company awareness, and attention to action goals
     

[ADVOCACY ORGANIZATION| AUDIENCE SIZE: 5,000+]

Creator, Founder, Designer from Scratch for all Web Development, PR, and Social Media Management
1.5+ years – present

  • Stats:

    • 39,000 page reach

    • 11,200 page engagement

    • 100+ new followers per month on upward trajectory

    • 5,500 engagement on single post for highest activity recorded

  • Create press releases and connect with radio, online, and print opportunities for product and event information

  • Create pitch decks and physically present opportunities to investors and donors, connecting project mission to individual value

  • Create social media campaigns, content, language, calls to action according to mission, calendar, and projections

  • Engage with audience for organic increase in followers, company awareness, and attention to action goals

  • Manage assistant marketing and social media personnel

  • Design graphic images and materials for marketing and online use according to brand and product specs

  • Design and maintain web pages and corresponding social media platforms
     

[INDOOR PLAY SPACE| AUDIENCE SIZE: 1,500+]

Internal Marketing Director, PR & Social Media Content Creator and Manager
1 year

  • Design graphic images for posts across platforms

  • Schedule social media content for high engagement times

  • Engage with audience for organic increase in followers, company awareness, and attention to action goals
     

[INDIVIDUAL ACCOUNTS | VARIOUS]

See services available.

References available upon request.

Marketing Experience

Donating to this program will create support

- Rachel J. S. Hewitt
Founder + Marketing Director, Rachel / Media

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